Nollywood actress
and movie producer, Funke Akindele, has bagged an endorsement deal with
Nigeria’s top jobs search portal, Jobberman.
We gathered
that the deal was signed in late 2012 and will last for a year. While
the financial details of the deal are undisclosed, those in the know say
it’s ‘a couple of millions’.
Akindele
will act as brand ambassador for the IT company, appear in TV
commercials and record radio ads as well as make appearances at
Jobberman events.
An
executive for Jobberman disclosed the need for the partnership with
Funke ‘Jenifa’ Akindele who happens to be a very popular face with
Nigerian youths. ‘Being Nigeria’s number one Jobs website, we realised
that there is a need to reach out to a set of people that are not aware
of the existence and usefulness of Jobberman’, the executive said.
‘With
over 500,000 registered users, a large number of active users of the
internet are aware of Jobberman but the set of people we are targeting
now basically visit Facebook and check mails only’.
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